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Award winning Mindset & Business Mentor and female entrepreneur, Jess Williamson shares her mindset practices, wealth building journey, and the business strategies you need to grow a successful online business. In open and honest solo episodes, Jess shares inspirational insights into her unique way of doing business as an introvert and Human Design Projector. Along with special guest episodes with other successful female entrepreneurs, Jess Williamson - The Podcast takes you behind the scenes, sharing strategies and tools to help you overcome limiting beliefs, unleash your potential and grow a successful online business without sacrificing your lifestyle. Having scaled 4 successful businesses in the last 7 years, Jess has built her fair share of business experience. In recent years, she found her true passion as a business mentor and loves helping other female entrepreneurs unleash their potential, believing that anything is truly possible. Combining her years of experience building and scaling her own product and service based businesses with her coaching certifications, including NLP and Human Design, along with innovative strategies for growth, Jess is passionate about helping other female entrepreneurs reach big goals and live their dream lives! Jess prides herself on not just teaching theory but also sharing her experiences, knowledge, and network to help her clients succeed. When she’s not busy supporting her incredible clients and getting them epic results in their businesses, Jess loves to explore and go on adventures or relax at the beach. Living your dream life and building a business that you love is possible for you. In this podcast, Jess shares the tools, strategies, and inspiration you need to start smashing your goals out of the park and living your best life as a successful entrepreneur. Connect with Jess: Send Jess a DM on Instagram @jess.williamson8 Check out Jess’ Courses & Masterclasses - www.jessicawilliamson.com.au/store
Episodes
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Join me in the LIMITLESS MINDSET MICROMOND
If you’ve ever wondered about how to get featured in the press or how to gain press coverage, I have a very special guest for you today - the incredible Cassandra Hili. Cass is a publicist and personal branding coach and is the founder of boutique PR Agency Millenium Communications, as well as the recently launched DIY-style agency On Brand.
Having built her own PR agency to multi-six figures through her personal branding strategies and being an ex-social media influencer, Cass understands the power that comes with a strong personal branding presence.
In this episode, Cass shares with us what public relations (PR) is and the main differences between PR and digital advertising. She helps us understand how PR can be a tool to build your business for the longer term and the ways it can amplify what you’re already doing in terms of online marketing and social media.
Cass explains that one of the most important things about PR is that it keeps you relevant. She shares how PR builds instant credibility and trust and keeps you front of mind for your audience.
My own experience with PR has been varied - I’ve done it myself and hired publicists to help, including, most recently, Cass! Within one week of working with Cass, I was featured in Forbes, which has been powerful in reinforcing my brand’s influence.
Make sure you listen all the way through, as Cass shares her top tips for getting featured in the press, including the research you need to do before approaching media outlets. You’ll also learn how to talk to journalists, craft talking points, nail your pitch, and know when to follow up.
I know you’re going to love this conversion, it feels like an entire Masterclass in PR!
LINKS:
CONNECT WITH CASSANDRA HILI:
Instagram: https://www.instagram.com/cassandra.hili
Website: https://cassandrahili.com/
CONNECT WITH ME:
- Check out my Courses & Masterclasses
- Apply for 1:1 Business Coaching
- Check out my FREE Resources
- Send me a DM on Instagram
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